Project 9 Portfolio

 

  • Portfolio (Scribd.com):

 

 

  • Project Corrections / Time spent: I spent half an hour correcting the colors on my business card and stationery projects. I spent 1 and a half to 2 hours on creating a new project, a wedding invitation (which is featured on page 11).
  • Message: This portfolio communicates my design sense and skills.
  • Audience: Clients and Potential Employers.
  • Top Thing Learned: I learned about master pages in InDesign and how to edit individual pages from the set format.
  • Future application of Visual Media: I will be able to use my skills in Adobe for personal and professional use. As a wedding planner/designer, I could potentially work with clients in designing their announcements. I will be able to develop designs to brand myself and clients, and edit my own photos with Photoshop.
  • Color scheme and color names: Monochromatic pink
  • Title Font Name & Category: Beyond the Mountain, Script
  • Copy Font Name & Category: Big Caslon, Old Style Serif
  • Thumbnails of Images used: pink-1332302_1920
  • Sources (Links to images on original websites / with title of site): pixabay.com

 

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P8 Brochure

P8-MaryKirk-outsideP8-MaryKirk-inside

  1. Description: This is a brochure for a fruit farm where you can pick your own fresh berries and cherries.
  2. Process (Programs, Tools, Skills): I used Adobe Illustrator to create the logo that was used on the front cover and the berries on the back cover as well. I used Adobe Indesign to create a duplex layout. I decided to keep it really simple and have a single half fold. I found images from unsplash.com and google.com to use on the inside and outside. Two images are full-bleed images, and four other images are used on the inside. I created a text wrap with the strawberry image on the first interior page. I went through the most challenges with creating the right file/image size. I wrote the entire body copy as well for this fictional fruit farm.
  3. Message: This brochure advertises for visitors to come pick and enjoy their own fresh fruit.
  4. Audience: I tried to create it to appeal to a family audience.
  5. Top Thing Learned: I learned a lot about alignment and sizing.
  6. Color scheme and color names: Complementary, red and green (with the contrasting neutrals, charcoal and white)
  7. Title Font Name & Category: Steelworks Vintage Demo, decorative
  8. Copy Font Name & Category: Shree Devanagari 714, sans serif
  9. Word Count of copy: 301
  10. Thumbnails of Images used: 
  11. Sources (Links to images on original websites) 

Cherries – unsplash.com, Logo – self created, Girl in field – Pexels.com, Raspberries – unsplash.com, Strawberries – unsplash.com, Strawberry background – unsplash.com, Woodgrain texture – franticstamper.com

Project 7 Web Page

P7ScreenshotMaryKirk.jpg

  1. Description: This is a web page I created to showcase the logo I created two weeks ago.
  2. Process (Programs, Tools, Skills): I used TextWrangler as my code editing program. I learned and used HTML and CSS coding to create the webpage. I used basic HTML tags including <br>, <h1>, <h3>, <ul>, <body>, <p>, and <div> to organize the text and provide adequate negative space. I used CSS to add an appropriate background image, add color and transparency, and to manipulate my fonts. CSS also allowed me to manipulate the spacing of the margins and padding. One of the challenges was figuring out how how to coordinate the <div> tag to manipulate the transparency to be different under the logo vs. the body copy.
  3. Message: I wanted to manipulate the image and color scheme the most to communicate the sweet, creative message I tried to convey with my logo.
  4. Audience: These design choices, color scheme, font, images, all appeal most to a young female audience.
  5. Top Thing Learned: I learned a lot about coordinating CSS and HTML so they can work together.
  6. Color scheme and color hex(s): Loosely triadic, red/blue/yellow interpreted by pink/teal/ivory. Pink:#CD9E9B, Teal: #71A9A8, Ivory: rgba(254, 240, 225)
  7. Title Font Families & Category: Ribeye Marrow, decorative
  8. Copy Font Families & Category: Slabo 27px, slab serif
  9. Changes made to the CSS: I changed the colors, fonts, shape and size of the text box, added a background image, added transparency to the text box background, added two notes, and coordinated the <div> to separate the level of transparency in the header vs. body.
  10. Word Count: 487

Project 6 Stationery

P6MaryKirkBusinessCardP6MaryKirkStationery

  1. Description: This is a layout for a business card and stationery designed for my mother’s personal cake decorating business.
  2. Process (Programs, Tools, Skills): I used Adobe Illustrator to create the logo used on both projects. Then I used Adobe InDesign to create the layouts. It was a challenge to change and adjust between the two programs, especially when trying to work with the same colors. I invested a lot of time into revising my project. I worked really hard on alignment and adding necessary information that would be consistent on both the card and stationery. I also worked really hard on simplifying my design. Originally the cake had more lines, and the flagged banner was only an added design element on the stationery, but I was able to bring out the company name more by using the flagged banner in the logo.
  3. Message: This is designed to communicate a fun, cute, creative and professional small business. It’s very simple, which expresses a refinement in design for this particular wedding cake decorator.
  4. Audience: This is a design for a younger, more modern audience, between 19 and 30.
  5. Top Thing Learned: I learned a lot about alignment and simplicity, as well as gestalt, in order to tie all the details into one cohesive package.
  6. Color scheme and color names: A loose triadic color scheme of “red, blue, yellow” interpreted into pink, teal, and ivory/buff.
  7. Title Font Name & Category: DK Douceur, Decorative
  8. Copy Font Name & Category: Slabo 27px, Slab Serif

 

Project 5 Logo

P6MaryKirk

 

Description: This is a logo project for a floral shop in my hometown.

  • Process (Programs, Tools, Skills): For this project, I started with several sketches and ideas. I used Adobe Illustrator to bring to life 3 of my sketches. My final design ended up mixing ideas from a couple of designs. I decided to use a lot of repetition of flowers, vines and leaves, and made it feel very organic in rhythm. This brings visual attention to frame the name of the store. I tried to make it equally modern and traditional to appeal to a younger audience while maintaining the older customers.
  • Message: This is to advertise Rexburg Floral as a more modern florist – a revival of their dated logo. The organic flowers and vines balanced with the contrasting typography attempts to reach the older customers and a newer, younger consumer.
  • Audience: The floral pattern and script reach to the older generation, but more youthful color scheme and typography reaches to the younger adult audience.
  • Top Thing Learned: I learned about communicating to a new audience, picking legible typography, and how you can create a design using a hybrid of ideas.
  • Color Scheme and Color Names: Analogous – green, teal, and blue
  • Title / Body Font Names & Categories: ATO Bondoluo Peek, sans serif / LillyBelle, script

 

 

Project 4 Montage

P4MaryKirkpatrick

  1. Description: This is a project created using photoshop to mask and blend images into one cohesive message.
  2. Process (Programs, Tools, Skills, Steps taken while designing): I pulled photos off the internet from unsplash.com, Pinterest, and Google search and brought each of them into Photoshop. I started with the starry sky as my background, and I tried masking in two different landscapes, but this one had a better angle and more detail. I changed the lightness and saturation of the landscape so it would blend better into a night scene. I used the overlay setting in Photoshop to create a double exposure of the girl and a sunrise/sunset sky background. I masked her into the scene and then I masked in the picture of Jesus Christ and blended him into the sky with the brush tool. In the original photo he was holding someone’s hand, so I found another picture of the Savior’s hand outstretched and masked/blended that in place of the original. I played with the typography, trying different fonts and locations, but I decided to stay simple and leave more “whitespace” in the sky rather than the ground.
  3. Message: I really wanted to communicate the divinity of the human soul and the divine potential we have to become like our Savior Jesus Christ and God the Father. I wanted to communicate the light from within the girl and connect her to the lights in the heavens as symbolism of her exalted destiny. This is possible through Jesus Christ, and so it is Him inviting her to take His hand and reach her potential.
  4. Audience: The design elements were chosen for a young adult audience.
  5. Top Thing Learned: I learned a lot about masking and blending images. I was challenged to really showcase this skill, and adding the picture of the Savior post-critique was a risk and a benefit to me to fulfill the requirements of this project.
  6. Filter / Colorization used and where it was applied: I turned down the lightness and saturation of the landscape (using the Hue/Saturation filter) so it would blend better into a night scene. I also used the overlay setting in Photoshop to create a double exposure of the girl and a sunrise/sunset sky background.
  7. Color scheme and color names: Analogous – violet, red, brick
  8. Title Font Name & Category: Imperator Bronze Small Caps Regular
  9. Copy Font Name & Category: Adam normal
  10. Thumbnails of Images used: 
  11. Sources (Links to images on original websites / with title of site):

Landscape: unsplash.com

Starry Sky: unsplash.com

Sunrise/Sunset in the clouds: billfrymire.com (from Google search)

“Hand Stretched Out Still”: lds.org

Redhead girl profile: Media Cache/Pinterest

Jesus heals a lame man: lds.net

P3 Photodesign

P3MaryKirkpatrick

  1. Description: This is a photodesign project using photoshop to create a layout featuring my own photography and practicing my typography and color scheme skills.
  2. Process (Programs, Tools, Skills, FOCUS principles): I used a Nikon camera to take the photo, then used Photoshop to edit and enhance the photo. I started my first draft as a full-bleed of the photo and the quote aligned down the right side, but that was hard to read and felt crowded. Then during my critiques we thought it would be effective to change the layout to a landscape so I would have more space for design elements. That helped the flow and rhythm and balance between the photo and the quote. I tried to add the flowers and leaves as repetition from the photo. It was hardest to balance color values for this color scheme.
  3. Message: I wanted to communicate the natural beauty and connection we have with people, regardless of what they own in possessions, because that is something I associate with the subject of my photo, who is a close personal friend.
  4. Audience: My audience would be a youthful, young adult audience who may relate to the message of my design.
  5. Top Thing Learned: I learned that sometimes you have to think outside of the box. I was confining myself to a full-bleed photo with overlaid typography, but by turning it horizontal I was able to use more space to design. I also learned a lot from using this color scheme, because I had to balance the color values so the combination didn’t look like “Barney.”
  6. Color scheme and color names: I used a split complementary color scheme of violet, green, and yellow.
  7. Title Font Name & Category: Frenchpress, sans serif
  8. Copy Font Name & Category: Daydreamer, script
  9. Thumbnail of original, unedited image insertedDSC_0155
  10. Date and location you took the photo(s): Photo was taken Tues. May 17, 2015 in Rexburg outside of the Presbyterian church on College Ave.

P3 Activity: Photography

marykirkpatrickoutdoorlight

Light 1 : Outside

marykirkpatrickindoorlight

Light 2 : Inside

marykirkpatrickfocus1

Focus 1 : Foreground

marykirkpatrickfocus2

Focus 2 : Background

marykirkruleofthirds

Composition 1 : Thirds

marykirkleadingroom

Composition 2 : Lead Room

My first response to this photography activity was relative confidence about my abilities. Starting out, however, it became apparent that it wouldn’t be as easy as I was expecting. My first images were mediocre, and I was struggling to find the right angles. What really helped was asking my friend to come with me and model and be a second creative eye.

As we explored our neighborhood and further into town, we both were able to see things the other wasn’t able to, so we were able to spot the best scenes and angles. We were told to take six images, but it becomes clearly apparent as you’re taking photos that taking lots and lots of photos from different angles helps to capture the perfect shot. Plus, it’s such a fun activity, how could you only take six photos?

Project 2 Event Ad

P2MaryKirkpatrick-page-001

  1. Description: This is a charity event advertisement for a fictional wedding dress trunk show. I chose my favorite designer, Hayley Paige, and a cause I care about, Susan G. Komen For the Cure, to idealize an event that would make a difference in many people’s lives. Brides could come to this event and get one-on-one consultations with Ms. Paige and try on her designs, as well as donate to benefit breast cancer awareness, prevention, and research.
  2. Process (Programs, Tools, Skills, FOCUS principles): The challenge of this project was to only use Microsoft Word and scanned images. I started by finding and scanning my image (the Hayley Paige gown) found in Brides magazine, as well as the Hayley Paige signature. I inserted the gown image into Word, as well as the cropped signature. I used the “remove background tool” on the signature so the two images would blend together. I couldn’t find a Susan G. Komen brand image print to scan, so I made that from scratch by studying and searching the internet for a similar sans serif font and I created the pink ribbon with shapes built into Word. I did the most changes after my critiques on the bottom third with the event information. I changed it from two columns of information/date, time, place, to the information being justified across the page and the date, time, place split into thirds across the bottom.
  3. Message: I tried to communicate the dual beneficiaries through color and type. Pink is the branded color for breast cancer, and I took advantage of that with a Hayley Paige blush-colored wedding dress. I hope that the purpose of it being a bridal trunk show for the purpose of charity is communicated through the text.
  4. Audience: My audience would be brides, especially those close to someone who has experienced breast cancer, or empathizes in another way with the charity.
  5. Color scheme and color names: I chose to stick with a monochromatic pink color scheme to stay true to the breast cancer awareness brand. It’s a lighter shade than normal, but I chose to do that to play off the blush bridal gown.
  6. Top Thing Learned: I learned to leave negative space around my text, and that alignment really matters. Customized alignment is not easy in Word, but it turned out to be the most important thing I worked on.
  7. Title Font Name & Category: FogtwoNo5, Modern serif
  8. Copy Font Name & Category: Inder, Sans Serif
  9. Scanned images used, sources, original sizes, location of scanner used: I scanned the gown photo and the Hayley Paige signature from the June/July 2016 edition of Brides magazine. The original is 8×11 inches. I scanned from a home Epson scanner.

Project 1 Flier

P1MaryKirkpatrick

  1. Description: A promotional flier for a leadership conference for graduating students.
  2. Process (Programs, Tools, Skills, FOCUS principles): I started with pencil to paper, sketching different layout ideas. I decided on one that was simple and utilized both contrast and whitespace. I brought the idea to Adobe InDesign, which, while new to me, went fairly painless because of the simplicity of my design. When I completed my first draft, two friends gave me similar feedback, that perhaps my hierarchy could be improved. That’s when I went back to InDesign and shifted the elements on the page. I brought the title to the top, rather than under the black banner, made the photo, banner, and logo smaller, and put more emphasis into making the body more legible and clear in communicating the purpose of the conference. This resulted in a design that utilizes white space, contrast, alignment, and a clear hierarchy. 
  3. Message: The message is meant to indicate that this conference will be an opportunity to learn and develop leadership skills that will benefit graduating students as they seek positions in the business world. 
  4. Audience: Graduating students ages 22-30.
  5. Top Thing Learned: I learned about hierarchy, and what was most important to communicate.
  6. Title Font Name & Category: Constantine, Old Style
  7. Copy Font Name & Category: Geosans Serif, Sans Serif
  8. Links to images used in this project: Logo: https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo2.png | Photo: https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7528-as-Smart-Object-1.jpg